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Why i believe that anyone can be a food blogger/stylist/photographer
I hadn’t planned on writing this post today. It just kind of happened. I ended up writing ‘Why i believe that anyone can be a food blogger/stylist/photographer’, shortly after my morning walk. My walks always help me to process my thoughts ahead of the day. Initially I was writing about a project that I am hoping to launch soon but I got side tracked and here we are! I hope you enjoy reading my musings. Please do let me know your thoughts.
Social media can be such a force for good when used in the right way. It can also lead to the dreaded comparison trap.
It is a place where *most* people are showing the best version of themselves, their lives and their work. Often we are seeing the results of someones work years after they first began finessing their craft. We are constantly being fed images of perfection and sometimes the images that people are creating, may feel a little bit out of our reach.
I was thinking about this a bit on my walk today. In previous jobs, i was only ever seeing my immediate colleagues work and often we all had our own roles to play within a team so it was more collaborative then competitive.
The difference with social media is that you are seeing the work of people who are doing the same thing as you, all the time. Sometimes (in your mind) those people may be doing it better then you. I think the sad thing is that that can really put people off even trying..but I think it is important that we think beyond the images and stop giving ourselves such a hard time. You can do anything you put your mind to. I want you to think instead:
- These people may be years ahead in their journey
- They may have one main focus and you may have several things going on
- They may have access to better resources e.g. mentors/studios/equipment/a team/energy.
And so many other things before we get down on ourselves. We simply cannot compare our journey to anyone else’s when our journeys are so so different.
In the world of food blogging, we are all ‘selling’ variations of the same thing and seeing loads of other people selling the same thing as ourselves all day, every day. That can be both inspiring and daunting. This applies to any popular social media #.
There are millions of food blogs and millions of fantastically creative and talented people doing amazing things with their blogs but we are all unique.
My message to you is this.. you really can do anything you want to do and you can do it your way. You have the ability to be creative and you can practice that creativity until you are where you want to be. Truthfully, i don’t think any food blogger/stylist/photographer ever thinks that they have arrived and are at the level they want to be at. We are always pushing ourselves further and moving the goal posts forward.
I think it’s important to emphasise too, that not everyone wants the same things. One food bloggers dream of publishing a recipe book may be anothers dream presenting gig. One food photographers dream client may be anothers worst nightmare.
Whilst being ‘picked’ to do a campaign can look so glamorous outwardly, it isn’t the same at ground level (I mean, I am forever grateful for all the opportunities that have come my way thus far and the learning that came with them!) and another creative may have turned the opportunity down simply because it just isn’t for them. So you may be seeing one person getting loads of opportunities but that one person could also be the only person who is saying ‘yes’ because that is what happens to work for them. Another creative may be working on a project that isn’t in the public eye but is just as rewarding.
Just do you. Believe in yourself and do the best you can right now and things can only get better. If you want to start a food blog, i’m telling you that you absolutely can do it despite how saturated the food blog world is.
You will find your tribe. It may be instantaneous or it may take a few years but they will find you and the timing will be perfect.
I would also be curious to know, how many of you would be interested in learning how to start your own food blog, food photography/styling business? Please do get int touch and I will try and put some information/resources together if there is enough interest.